Change the world? Slow down there, buddy…
Recently, there has been a barrage of articles espousing the need for startups to set out with the mission to change the world. I think this notion is backwards. The software and services that change the world solve people’s problems in a simplistic and granular manner. They don’t set out with the ambition of changing the way people do things on a global scale. Solving people’s problems is a much more tangible goal, and a much more meaningful goal than simply saying you want to institute a global change. Startups should be driven by one meaningful problem that people have and discover a way to solve it that is accessible to the average person. You can’t develop a service that only effects technologically savvy. You need to create something that’s simple, effective, and usable for the average internet user.
People say they want to see startups that want to change the world. What they really want is to see startups specialize and innovate in a certain area where a problem needs to be solved. It can be a large-scale issue (e.g. Healthcare delivery), personal (e.g. a dating service), or simply informational (e.g. real-time search). In order to change the world you need to first ask yourself, “What problem am I solving and whose problem is it?”
Notes
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blogofastudent reblogged this from jared
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larachelak reblogged this from jared and added:
Great post Jared! It’s...very basic money-making plan. Find
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suzannexie liked this
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jared posted this
