Jack Johnson Cracks the Twitter Code

Or better yet, maybe Twitter cracked the Jack Johnson code. Check out how Jack Johnson is using Twitter to promote his new album. He has created his own Twitter Page which offers people a free mp3 in exchange for a single tweet. A tweet for a song. Is this the future of Twitter revenue? It’d be easy to set up a payment system for premium accounts that engage in activity like this. It’s definitely a viable way to tap into musicians and their marketing dollars. I think we’ll begin to see new use cases around specialized promotions and advertising in this space. The opportunities are seemingly endless. What happens when Ashton Kutcher will trade you an exclusive peak at a stealth trailer for his new movie in exchange for a tweet? Or when the New York Times gives you a discount on your Weekender subscription for a promotional tweet? Anyone with a dedicated user base can leverage a trade system like this. It’s going to be interesting to see how this all plays out. Musicians, celebrities, brands, and not-for-profits will soon be able to place a value on what it means to be a trending topic, or quantify the value of dedicated tweets. Who would have thought that Jack Johnson would be the one to set the bar?