Google Analytics Intelligence

Google recently introduced an expanded feature set for Google Analytics with enhanced goal and customization abilities as well as mobile tracking. I’m finding the new Intelligence feature to be most useful.

It’s perfect for instantly detecting spikes and anomalies in traffic patterns and visitor behavior. Intelligence lets me identify fluctuations in traffic and pinpoint exactly where, when and why they’re happening. This is a remarkably powerful tool and beats the hell out of having to dig through pools of data to find deviations.

For instance, if you experience a traffic spike from a certain geographic area or demographic, or an unexpected increase in sales of a particular good, GA Intelligence will help you trace the root of the fluctuation in a fraction of the time it would normally take by narrowing and concentrating your search.