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The biggest lesson that I’ve gotten is about testing. It’s about set high goals and then test. Assume you’re going to get it wrong. Build this leveraged approach.
If I could do it all over again, I would have made Tribe a platform to test many ideas of social networking. We tried just one.
Oh my god what the hell was I thinking? Just one? At our company we have several hundred tests going on every day and in every game. I would’ve done is made Tribe a platform to test every configuration because that’s what is so beautiful about the consumer Internet is that it is about repeatable formulas and once you find a formula that works it seems to stay that way forever. It doesn’t seem to break for a long long time so the biggest one would have been testing.
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